nicole krupela

Midwest BankCentre is not your average bank.

The MBC team goes above and beyond to ensure their customers stay financially healthy, but they do it in a uniquely St. Louis way. For instance, they work to gather resources that are particularly suited to the economic and cultural needs of the communities they serve.

When home loan rates reached an all-time low, I had the opportunity to work on Midwest BankCentre’s 2019 Mortgage Campaign. After several ideation and concepting sessions, I wrote all the copy for email blasts, social media posts, print brochures, and digital advertisements. My goal was to communicate MBC’s community values and passion for people.

*Beautiful graphic design by Pam Bliss of Bliss Collaborative.